Direction
Sales vision and the rhythm of sales meetings.
Outsourced sales management · Furniture and interior SMEs from €2 to €50 million
The sales director, without the cost.
PEKERMAN is the team that brings strategy, positioning, network and marketing into your company. Every month, with the numbers on the table.
25+years in furniture, lighting and building products
5positions on the field, from strategy to contract
1team with a single goal: your result
The PEKERMAN team
Every role has a goal. Together we play one game: yours.
Strategy
Positioning, offer, price lists and discount policy.
Network
Agents and dealers: selection, contracts, targets.
Contract
Supplies for hotels, offices and complex projects.
Export
Foreign markets, with significant experience outside Italy.
Three tests · three minutes each
Look at the numbers before you decide.
Test 01 · Cost
What does an area manager cost you?
Salary, social contributions, car, travel and the months it takes to get up to speed. Move the sliders to your own figures.
Calculation assumptions (Italian reference values)
Employer social contributions at 30%. Severance pay (Italian TFR) accrued at 1/13.5 of pay. Fuel and tolls at €0.13 per km. Travel: hotel and meals at €147 per night. Equipment and insurance €3,500 per year. Recruitment at 18% of salary. Six-month ramp-up at 50% productivity. Adjust the sliders to the values of your country.
- Annual cost at full speed
- First-year cost
- Cost per day with customers
- Revenue needed to pay for it
Calculated with Italian parameters. Employer contributions and severance follow Italian rules; employee income tax and VAT are excluded. An indicative estimate, not tax advice.
Test 02 · Conversion
What are a few extra points of quote conversion worth?
A few more points of conversion are often worth more than a new agent.
- Orders per year
- Additional revenue
- Additional gross margin
Test 03 · Check-up
How solid is your sales function?
Eight questions. At the end we tell you where to start.
Where to start
What the team does
Five roles, one result.
Outsourced sales management
Sales plan, targets by area and channel, meeting rhythm. We run the sales function as an in-house director would, on the agreed days.
Annual plan · monthly dashboard · sales meeting
Positioning and offer
Who you are for the customer, which range to push, at what price and on what terms.
Written positioning · price list · discount rules
Sales network, agents and dealers
Selection, contracts, targets, training and control, in Italy and in foreign markets.
Territory map · contract framework · targets
Marketing that serves sales
Materials, trade fairs and content that bring measurable leads. Activities done out of habit, we drop.
Lead plan · sales materials · source tracking
Contract and complex projects
Supplies for hotels, offices and contract projects: timing, documentation, relations with architects and general contractors. Major projects also handled abroad.
Project-based offers · coordination with designers · order management
Why it pays
Three kinds of benefit, one investment.
Tax
- Our fee is a business expense, normally deductible from taxable income.
- For VAT-registered businesses in other EU countries, our invoices apply the reverse charge: no Italian VAT.
- No employer social contributions, severance pay or payroll costs on the fee.
- One invoice per month, simple to account for.
Economic
- A fixed, predictable cost: no pay rises, paid holidays, sick leave or parental leave to manage.
- No hiring or dismissal risk, and no exit costs.
- Part of the fee depends on results, on the increase in revenue.
- Comparable with the cost of an area manager calculated in test 01.
Commercial
- Experience ready to go: we start in the first month, with no recruitment.
- An outside view of network, prices and customers.
- A team that does not depend on a single person.
- Written targets, sales meetings and a monthly dashboard.
- Direct experience in foreign markets.
General information only. Tax treatment depends on the rules of your country: always check with your tax advisor.
The method
From numbers to deals.
- 01
Diagnosis
Margins, customers, quotes, network. Where you make money and where you lose it.
- 02
Plan
Targets, priorities and sales rules, written down and shared with the owner.
- 03
Lead
Sales meetings and key negotiations followed closely.
- 04
Review
Numbers against the plan every quarter. We correct, we decide.
How we win
A fixed monthly fee for each area, for example Italy or a single foreign country, plus a share of the increase in revenue. Multi-year contract, with expenses normally included within the area. No hours and no days sold.
The PEKERMAN team
Twenty-five years in the market, one team.
Furniture, lighting and building products, in Italy and abroad. We have lived sales from inside companies, with margins to defend and recurring revenue to build.
We work with a few companies at a time, because sales management requires presence, and presence means results.
- Experience
- Over 25 years in furniture, lighting and building products
- Areas
- Management, strategy, network, marketing, contract
- Markets
- Italy and export
- Working languages
- Italian, Spanish, English
- Based in
- Veneto, Italy
Join the team
Tell us where you play.
Fill in the fields: the summary updates as you type, including your test results if you took them.
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